Business AutomationEnterprise SaaS Australia

AI-Powered Platform for Business Operations and Sales Automation

An Australia-based company wanted to make daily work easier for small and mid-sized businesses. The platform brings documents, training, leads, and AI calling into one place, and lets AI handle the tasks people do again and again.

AI-Powered Platform for Business Operations and Sales Automation
The Problem

Understanding the problem

Small businesses use a mix of tools that don't connect. Leads are called by hand, training is slow and inconsistent, and company information is spread out and hard to find. After a sales call, scoring the lead and booking the next meeting also happen by hand.

The Solution

Solution overview

  • Businesses upload their documents, and the platform makes them searchable

  • It writes SOP scripts from those documents, which an admin can edit and publish

  • Finished scripts become training videos with AI avatars, no recording needed

  • An AI voice assistant calls leads and talks to them in real time

  • After each call, the platform scores the lead, saves the notes, and books a meeting

Engineering Details

How we engineered

Documents are broken into parts and stored in a vector database for fast search

A RAG setup so the AI answers using the company's own information, not generic replies

Several AI models work together for different tasks

Real-time outbound calls connect speech, telephony, and the knowledge base

Event-driven steps handle lead scoring, follow-ups, and notifications on their own

Outcome Overview

The Impact & Results

Less repeated work, since SOPs, training, and lead calls are handled by the platform

Every employee gets the same training, built from the company's own SOPs

Company information sits in one searchable place

Leads are scored, saved, and followed up without staff doing it by hand

Each part can grow as the business gets bigger

Technology Stack

Tools used & implementation layers

Frontend
  • Next.js
  • Tailwind CSS
Backend
  • Node.js
  • Express
AI/ML
  • Gemini
  • GPT-based models
  • Pinecone
  • Cartesia
  • Simli
Infrastructure
  • Twilio
  • Cloudinary
  • Resend

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